04.02 · IPO & Capital Markets
Equity story
The case for the company, in the terms investors price.
The equity story sets out what the company does, why it grows and what an investor is underwriting. It has to survive questioning, so it is built from the operating numbers rather than around them.
We draft it with management, test it against comparable listed companies, and align it with the financial disclosure that will accompany the offering.
Scope of the mandate
Positioning against listed comparables
Growth drivers and financial framing
Management presentation and Q&A preparation
Consistency with prospectus disclosure
Typical situation
Management can explain the business well in a room but has never had to defend a forecast in front of institutional investors.
Responsible
Related sub-services
Sell-side mandatesHolding structuresAcquisition financeAsset & portfolio deals